Discover
Map the paths shoppers take from discovery to checkout.
PROJECT CONCEPT / E-COMMERCE
An example of how a growing retailer could make its online shopping journey easier to navigate.
THE CHALLENGE
A retailer with a growing catalogue needs customers to find relevant products quickly and complete purchases across devices.
Each real engagement is different. Discovery would establish the specific users, constraints, and priorities before a solution is agreed.
A POSSIBLE APPROACH
Map the paths shoppers take from discovery to checkout.
Organise product information and responsive navigation around common tasks.
Connect the storefront to the operational systems needed to fulfil an order.
Review accessibility, performance, and checkout states before release.
POTENTIAL GOALS
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